The more pages your website has – the more information you will be able to give to your clients and visitors. Different details like a text about your company and team, a big catalog of products and a contact list with map and all means of communication listed could be moved to separate pages and that is quite convenient for the user.

#1. Cool background

Try to find a one-page WordPress template that already has a good-looking background picture. Yes, every article will recommend you to choose an original background, but it will be much easier for you to seek with a ready-made example. You can just sort the images on the stock according to the features of the demo photo and look for something similar. Besides that, the default picture after a little customization could become completely original and it won’t take much time. The background image of the website could even show you the latest trends – web developers are professionals and prefer to use the most up-to-date and fancy photos.

La Palette is an ideal example of sophisticated, modern and dynamic background for a one-page website. Just take a look at the top of the page – that picture is magnificent. Original slider with numbers to the left adds some spice and highlights the images. The color scheme is also well-thought-out. The combination of white and gray with bright yellow details is pleasant for an eye and attracts attention to essential parts of the page. The pictures you see on the demo are included to the template package, so you will be able to customize them a little and then use for your one-page website.

#2. Fonts and colors

The color scheme is really essential for the impression the visitors will have from it. Color psychology is a very complicated subject, but it really works. The colors we see affect our feeling and emotions, so it will be wise to choose a one-page WordPress template that has a customizable color scheme. If you want to learn a little more about color psychology – read this article. Besides that, pay attention to the fonts – they have to fit the design and the colors. It may sound strange, but the fonts could also be out of date. The trends for typefaces change every year, so you shall monitor it to be sure your design is modern enough.

Insightis is a beautiful example of a well-thought-out color scheme design. Pale grey and white palette are very popular in recent years and light-green accents are fresh and highlight the necessary details. The style is, in general very minimalistic and elegant, but the template is versatile. It will perfectly suit for the event, portfolio, personal website or conference page. With this one-page WordPress template, you will be able to create a very calm and focused website, attractive for visitors and impressive for clients who would like to hire you or visit your event.

#3. Clear navigation

Even a one-page website has to have clear and understandable navigation. Yes, your website is a single page, but if you don’t give the menu at the top – it will be uncomfortable to use because visitors will have to scroll it up and down every time they would like to land at the specific block. If all the parts are also reachable from the header – it makes the user experience sufficiently better. “Back to top” button is another little feature that will make your one-page website easier to use – the visitor won’t have to scroll it all the way up.

The navigation menu of Effector one-page WordPress template is hidden into the “hamburger”. Hamburger is the menu that could be opened when the user clicks on the three horizontal lines symbol (that symbols look a little similar to a hamburger, so that’s why it is called so). Besides that, alternative navigation is placed to the right – the dots show what screen the person is currently looking at. This template is very stylish, that dark color scheme looks very solid – suitable for an entertainment event, such as a concert, or a personal portfolio website.

#4. Mobile convenience

Nowadays all the websites should be adaptable for the size of the screen. However, this rule is especially crucial for one-page websites. There’s only one page on your website and it has to look gorgeous on user’s smartphone. A person that surfs the internet while sitting in the subway wants to see the site that looks suitable for the screen of her smartphone. While choosing a one-page WordPress template to make sure it is responsive and looks nice on the mobile phone or tablet screen. Luckily, all modern website templates are made responsive and you won’t have to look for a plugin to make your page mobile-friendly.

As almost all the TemplateMonster themes, Creatonix is completely responsive. The design is fit for any type of screen, not only for PC, tablet and mobile phone. This one-page WordPress template is also Retina ready, which means it will look gorgeous on iOS devices too. If you like working with Elementor page builder – it will be even more simple to customize the design for different screen size. Elementor menu has a special option for fitting the elements to different screens. Into the template package is included an additional extension for the Elementor Page Builder that expand its capabilities. If you haven’t tried to work with Elementor – it is the best time to start.

#5. CTA on the top

The visitor who comes to your one-page website wants to understand what it is made for immediately. If the top of your website doesn’t answer the question “what could the user get here?” – the visitors won’t be seeking for the explanations, they will just leave. End of story. That’s why it is really wise to put CTA to the top of the page. CTA means Call To Action. It is a simple command you want your audience to do, like “Buy Now!”, “Subscribe for the newsletter!” or “Register for the course!”. Look for the templates that will have a CTA right on the first screen.

Educor one-page WordPress template has the call to action right on the top. Not a single visitor will miss that bright command and everyone will understand that this a website of some online or offline course in a second. The color scheme is very bright and that blue button looks very contrasting. That’s great because it falls into a visitor’s eye immediately after entering the page. The other buttons are also perfectly visible and don’t leave anyone a chance to miss it. This template will be great for any public event or learning course one-page website.

#6. Clear structure

The one-page website is a resource that has to be easily readable and clearly structured. I mean, it has to be really obviously divided to blocks that eye singles out easily. If the blocks of the page have different colors the website’s structure becomes easily readable. So, when searching for the best one-page WordPress template for your project, look carefully at the ones that have visually separate blocks of page structure. If they are not divided with color – at least they have to be separated with lines, pictures or other elements.

For example, take a look at the Intelity one-page WordPress template. It has a highly-contrasting color scheme and content blocks with different colors of the background create a highly understandable structure. The style of the page, in general, is also very clear and well-thought-out. Just look at those stylish icons and design elements. This one-page WordPress template will be an ideal solution for a little IT company or conference. Other events, connected to the tech sphere will also look perfect with this theme.

#7. SEO-friendly

To enter your one-page website the user has to find it somehow and he will do searching through the browser. There are some rules about how the search engine looks for a specific website on the internet and how it rates the results. Search Engine Optimization (or, in other words, SEO), could help you to make your website more attractive for the search mechanism. And one of the key features is properly optimized website code, that is ready for all other actions you can do to make the rate of your site higher. To be sure you will have lesser problems with SEO you should look for an optimized one-page WordPress template.

And a perfect example will be MagIT theme. As all the TemplateMonster products it was created by professionals and thus its coding is perfectly clear and well-documented. You won’t have to do any additional customizations to it, the only thing you will have to pay attention to in the field of SEO will be your content. The template is constantly, 24/7 supported by a friendly and skilled team of tech support specialists, so you will be able to get help any moment you need it. However, I think there will be no issues – the theme is clear and works perfectly.

#8. Short text blocks

One of the main advantages of one-page websites is that they offer a laconic understandable data that doesn’t overcrowd the page. The one-page websites are made with single purpose, so the structure is built to lead the user through three simple steps – come to the website, understand what is it for and do the action the owner wants him to do. Long texts with a huge pile of details are really not what people expect to find on the one-page website. So, you have to seek for a template that will already have optimized text blocks that you only fill in. And the big texts could be moved to a separate blog page.

Spellbind one-page WordPress template has a separate blog page, where you can place all the huge texts you want to place to your website. This is one of the most versatile one-page themes we have on our marketplace – it has several skins suitable for different purposes. You can also create a website that has a separate shop and gallery with this template or even transform a one-page website to a full-scale site with lots of separate pages. That is convenient for companies that want to start with a one-page website, try how it works, and then shift to the big site.

#9. Visible contacts

Don’t hide your contacts. It could sound funny and a little strange, but lots of website creators do that mistake and don’t make their contacts as visible as possible. The visitor is not going to search your page for some phone numbers or contact form – it is your goal to make it as easily found as you can. The logic is very simple – if you won’t make the contacts obvious the visitor will leave. That will be a pity, huh? So, make sure that your website leaves no chance for the user to miss the communication block. Put it to the top of the page, add it to the menu and make it contrasting and visible.

Just as it is done for Verger one-page WordPress template. Take a glimpse on the demo – the “Contact us” point is added to the main header menu. Besides that, a big contact form is placed on the bottom of the site and the user will see it while scrolling it down. If you think that contact form with the call to action has to placed higher – you will be able to easily replace it with the help of Elementor Page Builder. In fact, it will be as easy as just drag-and-dropping the whole block to the new place. All other elements will also be easy to customize and replace, creating the look that fits your taste and needs.

#10. Sticky menu

I know that this feature could be added to the general navigation advice, but I would still like to talk about it separately. Sticky menu and floating bars are a kind of animation effects, that help to make the navigation easier and more pleasant. This feature is rarely used for the one-page websites and I think it is a big mistake. A sticky menu is ideal for pages, the user can move from one block to another without scrolling and that is really convenient. If you want to make the user experience really pleasant for your audience you should look for a template that has a sticky menu or a floating bar built-in.

Freestyx one-page WordPress template is the one that has a sticky menu included to its functionalities. This template is very simple – it was created for a personal business card website that you can send to the employer or add a link to it to your resume. It has almost no other features, but the sticky menu makes it very convenient to go through. I guess if you do your personal one-page website with its help – you will guarantee yourself employment.

#11. A handful of animation

The most important rule when it came to animation is “do not overdo”. Nobody likes websites that flicker with different effects – it annoys users badly. However, without animation effects website, even a one-page one will look too static and out of date. So, your goal is to add a little animation, but don’t put too much of it. In general, it will be quite enough to use some hover animation boxes and a parallax or counter and animated image emergence. It all depends on you – your taste and needs, but I would strongly recommend not to add more than two types of different animation effects to the page.

Monetum is a nice example of a one-page WordPress template that has a little animation that makes the page more dynamic and doesn’t annoy the visitor. There are a few images that emerge from the right or left side of the screen and a few counters. Counters are very suitable for this concrete theme because it was created for an ICO startup and money are always connected with numbers. When searching for a template try to achieve the same feeling – the page is dynamic and looks modern, but is still solid and accurate enough to have users’ trust.

#12. Social media

Facebook, Instagram, Twitter – those are the most popular and the most important channels for promotion and building visibility of your website. The information about your one-page website shared in social media could bring extremely high results. That’s why you shouldn’t ignore the social media buttons and feeds. Look for the templates that have perfectly visible and attention attracting social media buttons and Instagram feed block built in. If your brand has pages in any social media – don’t hesitate to add them to the page.

Take a look at Celerony one-page WordPress template’s first screen. The social media buttons are accurate and don’t jump off the screen to make you see it, but they are clearly visible and while going through the website you won’t miss them. The theme doesn’t have an Instagram feed, but in general, has a very social media-like style. It could be easily customized via Elementor and has a bunch of useful plugins for this page builder included to the template package.

Wrapping up

Despite there are lots of details you have to pay attention to while choosing yourself a one-page website template, as you can see, there are also lots of available solutions that cover the conditions. The small one-page website could be created in a no time, you just have to find a right template for your company, event or product. Professional designers create templates for concrete niches, so, chances are, that you will be able to find a theme, built specially for your unique purpose. If not – it will still be faster to customize the website a little than to create it from the ground up. I wish you luck in building the best one-page website on the internet!